Have a look
Role: Web designer & developer
Timeline: 4 weeks
Constraints Block:
- no budget for formal user research
- short delivery timeline
What I Learned:
This project strengthened my ability to balance cultural identity with usability, maintain design consistency across devices, and communicate effectively with clients through iterative feedback. The final website delivered a warm, user-friendly experience that aligned perfectly with the client’s vision.
The Canadian Embassy Pub is a Canadian-style pub in Paris. The project focused on modernizing its online presence while capturing the pub’s warm, friendly atmosphere and making key information easy to access.
Problem
The site didn't fully communicate its Canadian identity, beer selection, and menu.
The mobile experience needed improvement — many users look up pubs on their phone.
Customers had difficulty finding key information: sports schedule, events, reservation options, and opening hours.
Goal
Highlight beer selection, pub food menu, and Canadian-style dishes.
Promote sports watching (TV screens, events) and make it easy to check match schedules.
Provide clear reservation system and contact page.
Make the site fully responsive, especially for mobile users.
User Needs
Opening hours
Menu items and prices
Sports schedule and events
Reservations
Location and contact info
They also expected a mobile-friendly site and visuals that clearly show the pub’s lively, Canadian atmosphere.
Design Process
Simplified navigation to reduce cognitive load and allow users to access key information in one or two taps
Prioritized opening hours, menu, and events above the fold based on common pub-search behavior
Initial layouts displayed too much content at once, making key information harder to scan
Refined the information hierarchy to highlight opening hours, menu, and events
Improved overall clarity and scannability through iteration
Solution
Welcoming homepage that reflects the pub’s atmosphere
Organized food and drink menu for easy browsing
Dedicated sports and events page
Simple reservation and contact section
Design highlights the pub’s Canadian identity
Fully responsive and optimized for mobile use
Outcome
Clear and intuitive access to key information on mobile
Improved content hierarchy for faster scanning
A design that balances a strong brand identity with usability
