Health and wellness aPP

Service:

UX|UI Design

Client:

Scalefocus Project

Field:

Sport & Health

Year:

2026

Role: UX|UI Designer

Timeline: 4 Months

This project presents the design of a social health and wellness mobile app that helps users manage their fitness while connecting with others who share similar goals. The app combines yoga challenges, multi-sport training challenges, and running challenges, creating a space where people can stay active, motivated, and engaged together.

The design focuses on building a simple and intuitive experience that encourages healthy habits while fostering a sense of community through shared activities and progress tracking.

Constraints:

User diversity required designing for people with different fitness levels and wellness goals.
Feature prioritization was necessary to balance health tracking with social interaction without overwhelming users.

Constraints:

User diversity required designing for people with different fitness levels and wellness goals.
Feature prioritization was necessary to balance health tracking with social interaction without overwhelming users.

Constraints:

User diversity required designing for people with different fitness levels and wellness goals.
Feature prioritization was necessary to balance health tracking with social interaction without overwhelming users.

Project Overview

Value preposition → Be part of a community that shares your goals, connect, grow, and stay motivated together

Value preposition → Be part of a community that shares your goals, connect, grow, and stay motivated together

Project Goal

Develop a health and wellness mobile application that supports users in improving their daily habits, tracking wellbeing metrics, and staying motivated through personalised insights.

KPI'S

Habit completion rate / streaks
Daily/Weekly active users (WAU)
Personalised plan completion
User-reported well-being score
Onboarding completion & app satisfaction rating

KPI'S

Habit completion rate / streaks
Daily/Weekly active users (WAU)
Personalised plan completion
User-reported well-being score
Onboarding completion & app satisfaction rating

Findings

Most competitors specialize heavily (e.g., only fitness, only meditation).
Few offer a combined habit + wellness + mental wellbeing experience.
Many apps provide information but lack personalization based on goals and lifestyle.
The market is visually strong but often cluttered —> opportunity for simplicity.

Findings

Most competitors specialize heavily (e.g., only fitness, only meditation).
Few offer a combined habit + wellness + mental wellbeing experience.
Many apps provide information but lack personalization based on goals and lifestyle.
The market is visually strong but often cluttered —> opportunity for simplicity.

Opportunities / Gaps

Centralised wellness dashboard
Integrated daily habit + mental health routines
Lightweight experience without paywall friction
Survey-driven personalisation (unique advantage)

Opportunities / Gaps

Centralised wellness dashboard
Integrated daily habit + mental health routines
Lightweight experience without paywall friction
Survey-driven personalisation (unique advantage)

LO-FI Wireframes

Problem statement

Generic Guidance: Plans are often "one-size-fits-all" and fail to adapt to individual needs.
Inconsistency: Busy users struggle without adaptive nudges or easy daily steps.
Invisible Progress: Poor reporting makes habit-building feel unrewarding.
Fragmented Tracking: Using multiple apps for different metrics creates a disjointed experience.
Dead Communities: Many app-based groups are inactive, unmoderated, or irrelevant.
Cluttered UX: Complex, non-intuitive interfaces overwhelm and discourage users.

LO-FI Wireframes

Goal

. Improve user health through sustainable habits in movement, nutrition, sleep, and stress.

. Provide personalised guidance based on user data, preferences, and progress.

. Support habit formation with reminders, simple goals, and motivational feedback.

. Promote well-being by addressing physical, mental, and emotional health.

. Encourage community and accountability through challenges and social features.

. Give clear, actionable insights from user data.

. Ensure accessibility and ease of use with an intuitive, inclusive interface.

. Improve user health through sustainable habits in movement, nutrition, sleep, and stress.

. Provide personalised guidance based on user data, preferences, and progress.

. Support habit formation with reminders, simple goals, and motivational feedback.

. Promote well-being by addressing physical, mental, and emotional health.

. Encourage community and accountability through challenges and social features.

. Give clear, actionable insights from user data.

. Ensure accessibility and ease of use with an intuitive, inclusive interface.

User Needs

Enhancing mental wellbeing  → Insight: Users want simple, supportive guidance rather than complex tracking tools.
Stress / mental load
Work–life balance
Motivation  → Insight: Mental health and motivation tools should be core features.
Most use them weekly or when starting a new routine  → Insight: The app must encourage consistency without being overwhelming.
Should include habit suggestions, routines, and wellness tips
Fragmented Tracking (Simple graphs)
Clear progress indicators

Iteration | Design process

Map features (habit suggestions, simple graphs) to those needs.
Polishing UI elements based on the "Simple & Intuitive" requirement.
Through a rigorous, feedback-driven cycle, the UX evolved from a broad brand concept into a highly specialized tool that strips away complexity to prioritize intuitive guidance, professional credibility, and the seamless habit-building users actually need.

UX Solution

From Isolation to Community: Integrated a Dynamic Feed with "Join" buttons, solving the engagement gap by making social fitness actionable and visible.
From Generic to Expert-Led: Developed Verified Pro Profiles with an "Engagement Pulse," providing the trusted professional access previously missing.
From Overwhelming to Intuitive: Simplified the Challenge Creation flow into a step-by-step process (Location > Date > Pace), reducing the user's mental load.
From Complex to Scannable: Reorganized the Information Architecture into high-contrast cards that highlight key data (Distance, Time, Type) for "at-a-glance" clarity.

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